Logo
Stacked floors for buildings, a spark for the AI working inside them.
Strata AIColour
Midnight #0A0F2C
Dark backgrounds, text on light
Indigo #3F37C9
Primary brand, buttons, links
Sky #6DAAF2
Glow, highlights, gradient end
Night card #141A3A
Cards and panels in dark mode
Mist #F4F6FF
Light backgrounds
White #FFFFFF
Text on dark, light surfaces
Signature gradient Indigo #3F37C9 to Sky #6DAAF2, 100°. Key actions and glows only.
Type
Headings · Plus Jakarta Sans
Agents at work
Body · Inter
Your mailbox agent filed 14 emails and drafted 6 replies for review.
Voice
Confident, not loud
We say what the agents do, plainly. No hype words.
Strata-deep
We use the words managers use: lots, levies, by-laws, AGMs.
In control
Always make clear the manager decides how much the AI does.
Warm and Australian
Friendly, direct, Australian spelling.
Example message
"Three quotes are in for the lift repair at Harbourview. The lowest is A$4,180 from Apex Lifts. Approve it, or send it to the committee?"
Do
- Use the logo on Midnight or White with clear space equal to the icon height
- Use the Indigo to Sky gradient for one key action per screen
- Say "agents" and "autonomy dial" when describing the AI
Don't
- Stretch, recolour or outline the logo
- Put the gradient behind long text
- Say "tools to streamline" or promise the AI replaces managers